Brand “W” and the Marketing of an American President: Or, Logos as Logos

Memory Color Effect Induced by Familiarity of Brand Logos

BACKGROUND When people are asked to adjust the color of familiar objects such as fruits until they appear achromatic, the subjective gray points of the objects are shifted away from the physical gray points in a direction opposite to the memory color (memory color effect). It is still unclear whether the discrepancy between memorized and actual colors of objects is dependent on the familiarity ...

The Logos Translatability Index

A serious problem for users of machine translation is estimating the suitability of a particular document for MT and, thus, the translation quality. The available utilities such as style and grammar checkers, well-formedness and readability measures have not proven sufficiently useful in this regard. Researchers at Logos Corporation therefore undertook a study of the feasibility of a translatab...

An overview of the LOGOS Logistic

The Logos System

Logos Corporation has been engaged in the development of machine translation technology for 20 years. From the efforts of these years has emerged the current Logos System, a mature, general-purpose multilingual production system installed in over 40 sites in North America and Europe. Source languages in production today are German, with English, French and Italian as targets, and English with G...

Logos, Pathos, and Entertainment

Various new forms of entertainment using information and media technologies have emerged and been accepted among people all over the world. Casual and serious games, as well as communication using mobile phones, blogs, and Twitter, are such kinds of new entertainment. It is important to discuss the basic characteristics of such entertainment and to understand the direction to which these new fo...